Myndset Visual Rebrand

The ask:

Myndset, an AI-guided mental resilience app, needed a visual rebrand to better compete in the app store.

The goal was to create a visual identity that would connect with young, high-performing users and stand out in a crowded wellness space filled with similar promises.

My role

Producer & Designer

Developed visual identity concepts aligned with brand strategy.
Designed logo system and “M” icon for app and brand use.
Wrote, directed, and edited a commercial ("Win From Within").

The Process

The idea that shaped the direction of the rebrand was using Myndset’s “Athlete’s Approach” to position the app as a tool for people who train their mindset rather than react to challenges.

I developed a visual identity that reflected that vision, focusing on clarity, structure, and performance-driven design. This included reimagining the logo and “M” icon, as well as creating a commercial concept, "Win From Within," to bring the brand to life.

My work was selected as part of the final brand direction and included in the client presentation.

The Results

Selected for inclusion in the final brand direction and client presentation.
Contributed key visual elements, including a reimagined logo and “M” icon.
Work adopted into Myndset’s evolving brand identity.

Overall, my work helped shape a more focused and performance-driven brand identity for Myndset.