Myndset Visual Rebrand
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The ask:
Myndset, a startup AI-guided mental resilience app, needed a visual rebrand to better compete in the app store.
The goal was to create a visual identity that would connect with young, high-performing users and stand out in a crowded wellness space filled with similar promises.
My role
Producer & Designer
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Developed visual identity concepts aligned with brand strategy
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Designed logo system and “M” icon for app and brand use
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Wrote, directed and edited a commercial ("Win From Within")
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The Process
The idea that shaped the direction of the rebrand was using Myndset’s “Athlete’s Approach” to position the app as a tool for people who train their mindset rather than react to challenges.
I developed a visual identity that reflected that vision, focusing on clarity, structure and performance-driven design. This included reimagining the logo and “M” icon, as well as creating a commercial concept, "Win From Within," to bring the brand to life in a more narrative way.
My work was selected as part of the final brand direction and included in the client presentation.
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The Results
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Selected for inclusion in the final brand direction and client presentation
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Contributed key visual elements, including a reimagined logo and “M” icon
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Work adopted into Myndset’s evolving brand identity
Overall, my work helped shape a more focused and performance-driven brand identity for Myndset.
