Advertising and PR

Tennis is a beloved, global sport known for its sophistication and tradition. However, tennis is growing at a slower rate in participation and viewership compared to sports like pickleball and basketball. The biggest challenge tennis faces is its brand perception. The general perception of tennis is that it is an inaccessible sport meant for “rich white people.” For our data storytelling class final, Ellen Mason and I developed a client presentation that analyzes the barriers hindering tennis’ growth and offers actionable strategies to revitalize its brand for a new generation of players and fans.

For our midterm assignment for our creative concepting class, my group and I were assigned with the task of creating an advertising campaign for a struggling business of our choice. We chose the container store. I came up with the concept for our campaign: "Space Stories." 

For our final project for our audience experience class, my group and I were tasked with picking a business, product or service that can improve on its audience experience and make three evidence-based recommendations for how to revitalize its audience experience. My group chose True Barre Lawrence, a local fitness boutique in Lawrence.